Andrei
Ionescu

The organic channel, from classic search to AI engines.

How I help you

1. 01

   The right audience

   I identify the right audience for you and help you connect with it, in search and AI engines.

2. 02

   Confidence in the organic channel

   I walk you through the search landscape, SERP features, user intent, online behaviour and key metrics, so you can trust your organic channel.

3. 03

   Budget-conscious decisions

   I help you make smart, budget-conscious decisions for your organic marketing efforts.

4. 04

   Competitors and trends

   I get a clear understanding of your competitors and help you stay ahead of industry trends.

5. 05

   New technologies

   I evaluate new technologies for you, such as AI chatbots like ChatGPT.

AI & automation

1. 01

   Agents and systems

   I build agents, automations and systems for you that create a new kind of marketing.

2. 02

   Frameworks for AI agents

   I design structured content frameworks and audit checklists that AI agents follow consistently across projects and clients, keeping quality reliable at scale.

3. 03

   From strategy to execution

   I direct AI to produce technical scripts, automated reports and data pipelines, bridging the gap between SEO strategy and technical execution.

4. 04

   Competitor tracking

   I build agents that track competitor moves and rewrite your battlecards.

7+ years, 30 brands, three types of business.

Clients

Where I’ve spoken about SEO and AI.

I gave four public talks between 2021 and 2025: two at the eCommerce Talks conference and two in the Upswing Power Sessions series.

Conferences

1. 01

   How AI is changing the way we shop

   eCommerce Talks 2025, alongside Sorin Sfetcu (Google Romania) and Tudor Goicea (Aqurate).

2. 02

   From SEO to organic digital

   eCommerce Talks 2023, 27 September 2023, alongside Octavian Palade and Irina Girtan (Upswing).

Seminars

The recordings below are from 2021 and 2025. Technology moves fast, so some of the information may no longer be current.

• Upswing Power Sessions #9 · YouTube · 19 August 2021

  Google Updates & Core Web Vitals

  

  I explain Google algorithm updates and the Core Web Vitals metrics, with their impact on SEO and on the business.

• Upswing Power Sessions #14 · YouTube · 24 April 2025

  The Future of AI-Driven Search & Content Discovery

  

  I present how AI engines are changing search and content discovery.

• Upswing Power Sessions #14 · YouTube · 24 April 2025

  Q&A — The Future of AI-Driven Search & Content Discovery

  

  I answer questions from the audience, after my Upswing Power Sessions #14 talk.

Builder and strategist in the same package.

I work with marketplaces, online stores and product and service companies, with brands of all sizes. I understand how organic growth channels connect with your product strategy and business goals.

Beyond strategy, I build agents, automations and systems that change the way we do marketing.

What makes me unique

1. 01

   Experience across industries

   I have worked with various industries and brands of all sizes, including complex websites and businesses facing multiple challenges in implementation and communication.

2. 02

   Proactive communication

   One-on-one mentoring sessions, both online and in person, where I help you overcome challenges and clear up any confusion or concerns around SEO and AI in your marketing strategy.

3. 03

   Seminars for the community

   I host public seminars at Upswing Power Sessions, on topics such as Google updates, Core Web Vitals or the future of AI-driven search.

Beyond work

• 🏋️

  Fitness

  lifting weights, not just rankings

• 🏊

  Swimming

  25,000+ km swum, unlimited crawl budget

• 🎾

  Padel

  the only bounce rate I enjoy

• 🏔️

  Mountain hiking

  the Dolomites still rank #1

• 📷

  Photography

  moments kept in cache